SUSTAINABLE PRACTICES
Putting children first means to think about their future. Our planet is what we leave behind, so we want to be as friendly to it as possible. Our job is to create garments with the highest quality to ensure longevity in the most responsible way, and to find ways to make children and their parents appreciate the garments they use. We're happy to see that more and more options to be truly sustainable are becoming accessible. Every day, our team works hard to find new opportunities and improve what we already do.
SLOW. ETHICAL. SUSTAINABLE. DURABLE DESIGN.
We love quality and we love minimalism. We don’t care much for trends. That’s why we create timeless essentials from durable materials that never become outdated. No fast-fashion, just comfortable designs that are here for the long run.
SIGNATURE FABRICS
Never change a winning team – we always use the same organic cotton fleece, jersey, and rib qualities in neutral hues, treated to continuously provide our standard of ultimate softness, comfort, and durability. Organic cotton is an ecologically responsible fibre. Unlike conventional cotton, it is never genetically modified and does not use any highly polluting agrochemicals such as those found in pesticides, herbicides, and many fertilizers. And because we use the same fabrics and repeat the majority of our colour palette season after season, we avoid creating useless stocks and waste.
FAVOURING ETHICAL VALUES. TRUSTED MANUFACTURERS.
We believe that producing quality pays on many levels. That's why we spent a lot of time finding the best and most trustworthy seamstresses. Our garments are regionally made in Toronto, ON They share and follow our sustainable vision by continuously reducing their carbon footprint and providing their employees with a fair, healthy and respectful working environment. We also work with other brands or initiatives, as long as their practices align with our sustainable and social goals. Whether they produce locally, with natural materials or with an extraordinary vision of any kind.
